Today we're launching something that could change the 2012 election: our grassroots fundraising program.
Because you know what it's like to inspire someone new to take ownership of this campaign, we're counting on you to be a part of it.
Other campaigns rely on powerful special interests to grow, but we've rejected that top-down model from the very beginning.
Grassroots fundraising opens up the process of building this campaign to anyone who wants to take the reins, putting the power in the hands of supporters like you who have already chipped in to own a piece of it.
All you have to do to get started is to sign up for your own personal page. You can get creative and customize it however you'd like -- from setting a goal for yourself to uploading a photo and telling the story of why you're getting involved. Then you're all set to start inspiring people in your networks to step up and support the President.
By the end of the day today, thousands of people will join the first class of 2012 grassroots fundraisers, and I think you should be one of them.
Will you take a minute to create your 2012 grassroots fundraising page today?
As a 2012 grassroots fundraiser, you can recruit five new supporters or 500. Either way, the people you bring into this campaign will continue to grow it themselves, and wouldn't be taking that step without you.
If it sounds familiar to you, it's because that's the basis of all of our organizing -- when you challenged someone to give by pledging to match their donation, that was grassroots fundraising: one supporter reaching out to the next, who reaches out to two more. Before you know it, you're no longer just a handful of people doing their best to re-elect the President. You've helped build a movement.
The people on the other side of the aisle have shown they believe in a very different kind of politics. So much of their strategies involve taking advantage of new ways to get around campaign finance restrictions -- even allowing special interests to pool unlimited sums of money from corporations to try to influence the election for Republicans.
We're better than that. We're empowering everyday supporters to build this campaign themselves.
In one month, we'll close the books on this fundraising quarter -- and we'll show that our grassroots network can go toe to toe with anyone.
But that starts with you. Sign up today:
http://my.barackobama.com/Grassroots-Fundraising
I can't wait to see what you can do.
Thanks,
Julianna
Julianna Smoot
Deputy Campaign Manager
Obama for America